Knowing this was a very important element to creating a successful video, we did a vast amount of research into our audience. Firstly, we collected together all the questions we felt would be beneficial in getting a response from, before putting these into a well formatted questionnaire and distributing them to a number of audiences. We wanted to grasp information from as many different audiences as possible, not only considering their age but with social groups as well. We put much thought into how and when we would give these out.
The questions include:
- What is your gender?
- How old are you?
- What genre of music interests you the most?
- What style of video would you prefer to watch?
- How many people would you expect to see in a music video?
- What is your favourite music video at the moment?
- Why do you think this music video is so successful?
- What age do you expect people seen in a music video to be?
- How long would you expect a music video to last?
Firstly, we visited a high school, as we felt anyone younger than this would struggle in understanding the questions and would also not benefit in a cleverly adapted video or see the importance of this. We distributed our questionnaires to every student possible, including a free envelope and postage stamp with each, to allow them to send there completed answers directly to my house. This covered people between the ages of 13 and 18 years. Wanting to deviate away from students now, we went to the town square, kindly asking if people would mind filling in these questionnaires, explaining that the information would be used in helping us with our media A-level and in creating a music video for the correct audience to ensure it is relatable. We found this to be very successful in collecting a wide range of pedestrians from different backgrounds and age groups.
After collecting these results we looked at what age of people listened to music the most and the most popular styles, finding indie music and R&B to fall top on this. Having a high interest in indie music ourselves, we decided we would base our music video on this; also believing that this style of music would give us a steady baseline in the ability to achieve an effective video. The audience most suited to indie music seemed to be between the ages of 20-40 when looking at the feedback from our questionnaires, and would therefore aim in making it appealing to them. We finally concluded that the best audience to focus on would be people aged 20-30, finding indie music to be more popular with the late teenager or young adult age range as well as knowing these people have said to still listen to music a lot. After collecting this information and finally deciding on a song, we wanted to again achieve some more research in much the same way, having the ability to now get more direct information on the actual song of our choice - being 'counterpoint' by a band named 'Delphic'.
In doing this we visited some students at university, although this was narrowing our audience, we wanted a chance in actually showing people the song and enabling them to hear it for themselves as we watched. These students were aged between 20 and 25. Using a method of observing, we were able to see their reactions in this way; something that we found difficulty in achieving with the use of questionnaires. This also helped us see the exact bits in the song which got peoples attention more than others, meaning we may try and exaggerate these in our video. The students were then asked about the video, before resulting in an in depth discussion about what they felt about the current video and what they thought would improve it. Some of the questions asked included what people would expect the video to be like or more, what they would want to see when watching it. This helped us greatly, finding that the majority of people would like to see a storyline created rather than showing a performance based video all the way through. They would like the ability to relate to the video but at the same time, they want things left to their own imagination, meaning they can get out of it what they wish. We focused on the answers given from older people rather than the younger ones here, learning that they were more precise about what they wanted and had more idea's, as well as the fact that these would be our main audiences and therefore, what they want should be considered more important that the others. This would ensure us that there are people that are going to like the video and make it a success. We also asked how they would rate the song in particular and whether they feel this particular song was targetting their audience. How they interpret the lyrics to the song wa questionned aswell. However, although we have found the people we should be focusing on in order to gain recognition and sell our products, we will still aim to adapt our video to all audiences, making peoples enjoyment of our video as wide as possible.
In helping us consider a destination for our film, we looked at some theorists in which attempt to explain how audiences recieve, read and respond to text, particularly focusing on the Reception Theory:
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