This is a more comical look at a music video, again relating well to the lyrics in this way. The video plays an important part as it could be unclear that they are talking about their shoes otherwise, cleverly showing the influence these videos can have on the song. It also shows how effective it is to make a twist on something - having them sit in their shoes rather then just having their feet in them like ordinary people.
The opening of this film is very effective, using a very obvious zoom-in as the beat in the music sounds, already showing a connection between these two. It also allows us to establish the surroundings and location of where they are, in terms of the mise en scene. There are a sequence of shots here, changing in time with the strength of the beat in which the main singers are shown from a distance but it is still not clear what they are doing, effectively drawing the audience in and causing questions to be asking to ensure they carry on watching. Evidence of panning shots are seen here, panning to the right in one shot and then to the left in other which proved to look good.
The lighting is clear and it looks as if only the natural light is being used on the camera at this stage, which is necessary in making it feel real as a connection from the audience is important. The shots we are shown are typical of any town, showing pedestrians and busy roads. We are finally introduced to the two singers closely, having them both appear behind a bus as it drives past - a realistic way to hide and place people into view, again giving the audience something to relate to.
We see them sitting in a shoe each, being very effective in bringing the lyrics together. Placing the audience to make it look as though they are riding towards them with the use of the camera also enables them to feel as though they are really there due to the perspective given. Speeding up some of the shots here with the use of editing, allows the images to relate well to the speed of the music and the speed of the lyrics – combining them all together. This also could be done to add excitement and buzz to the video by showing them travelling really fast in this way.
The singer’s movements are rough and somewhat twitchy throughout the video which has again been cleverly done to fit in with the rapping of the words and beat of the music. This was also seen in the Take That video which i have looked at, using the camera and editing to achieve this in much the same way but they used smooth movements rather than rough and messy ones. An example of this is when we see one of them picking chewing gum off the bottom of his trainer. This also adds comedy to the scene, being something that can often happen to us.
The location then switches now, giving us a break from the main scene to prevent us from becoming bored or overloaded due to the chaos that was shown, done with the use of lots of pedestrians and quick editing. This also allows us to focus clearly on the two singers in their shoes without any distraction, ensuring we see clearly who they are for advertisement and promotional purposes. Lots of lights are shown here, still keeping the excitement of the video, along with some little dancing from the band.
In relation to the connection the two singers have with one another, they are shown switching glasses. It could be important to show a relationship between the main singers and get some personal information about them into the song, even if it is something only slight. This would make sure they are liked by the public and more records are sold. They are shown playing a game of football sitting in the shoes and score, showing the love they have for them and relating to the lyrics. Showing them compete in an activity like this is very effectively done, showing them play in the shoes, even though they are sitting in them rather than having them on their feet, adding a twist to the video and keeping it unique, entertaining and different. This video would not have the same effect if they were seen walking around with the shoes on their feet like normal, showing that you must add something different to your music video for it to be successful, always considering the audience throughout. This is done later on in the video when we see them brushing them with a toothbrush, also showing how they help them attract females at the end. Building up to the shoes allowing them to attract females at the end also shows they are typical boys, again allowing the audience to connect with them as individuals.
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