When completing in depth research into music videos, in aim of contracting inspiration and getting a feel of what makes them successful, i wanted to analyse a wide range of video types. Therefore giving myself a broader view and allowing myself to see the different styles which can be achieved and work well. Although this is a very different approach to a music video as those i have already looked at, it has proved to be very effective and still manages to relate to the lyrics and music without showing a particular story. The editing proves to be particularly effective here.
Although there is no particular story line here, the motions in which the pictures are made to move at allows you to feel the rhythm of the song very effectively, also ensuring they fit with the beat of the music. The band members have also enabled themselves to be seen in the video even though they are not so clear, still ensuring a little publication is made and showing the audience that this is their music. The motions, editing, lights and images here all draw you in cleverly to the music of the song, sucking you in much like you want to move in the way they, along with the rest of the images are seen to. Although not following the lyrics strongly, they do say ‘on display for you’ which is almost like this, the video being more of an art and interesting concept of beauty rather than being used to tell a story.
Voyeurism is seen in this film, much like Goodwin suggested as we see nicely shaped woman dancing along to the music increasing its attractiveness along with the fancy colours used. Every movement they make fits in with the beat of the music, particularly with the drums in the background making it look very neat and very nicely slotted in with the song. Doves, flowers and other pretty images are seen throughout, along with a lot of bright colours which could be sued to resemble a number of things. Happiness and dance are two obvious characteristics which come across when watching this video and it could also be used to resemble the a club with the lights, movement and dancing that we see, giving us a real inspiration to get up and join in with this song.
Another music videos making use of this style would be by Gnarls Barkly - Crazy and Peter Gabriel -Sledgehammer:
Choosing to do a video like this also allows the audience to interpret the song as they wish, without any distractions or leading information that would mean there was only one way to think about it, they may help with widening their audience. Editing also has the ability to be experimentled widely in these types of music videos and you producers can really show of what they are able to do. Looking at how cool and effective the video is made to look could come across to the audience in making them view the band as cool and trendy because of this, getting a good impression through when using this technique.
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