Evaluation: What have you learned from your audience feedback?

I found my audience feedback to be particular helpful when evaluating my music video, giving me a clear idea of whether i portrayed what i wanted to and the meanings that were grasped from the video. I also found evidence for the Reception theory when looking at the audience being active and the meanings taken from media being due to their personal values and beliefs, as many people took different approaches here, which is to some extent, what i wished to achieve. I gathered a lot of feedback from this video, chosing to approach a number of different age groups and asking their permission to film their opinions on the video. In doing this i was also able to see whether the target audience i had aimed at are the ones in which made the most out of this video, knowing i was focusing on ages between 20-30. Showing evidence in a previous post, i did find that their was a significant decrease in the understanding of the video from the ages of 14 and below, with most being unable to adapt a clear relationship between the girl and boy. This did help prove to me the importance of establishing a target audience and that i had achieved this successfully.
The older generation of twenty and above all reported to understand that their is a broken relationship within the video and that the girl is missing the boy. I also found that it was often suggested to include more scenes in the video where i had a blue face. I did agree with this, believing that this may have been beneficial in increasing the understanding of the video further. However, my aim was only to portray the meanings that the audience were able to grasp, leaving the rest for them to put a meaning too themselves. I found that this did work well, for example, in the video of a lady shown in a previous post, she explains how she likes the bit where the girl is seen walking away, knowing that that was the end of the relationship which touched her emotionally, however, this was not what we had aimed to achieve, with us - being the producers of the video - feeling that the relationship was already finished at the start of the video. However, I felt that this portrayed a good element to our video, allowing people to interpret what they wished which this lady proved to be successful in allowing them to enjoy the video.
As well as learning here that the magority of people wished to see more of the blue face, i also concluded that they liked that there was no performance such as dancing shown, being particular worried about how this would be percieved. As well as this, they seemed to notice the relationship between the video and the music effectively in which i was particularly pleased about, along with prases on my editting itself being made. For example, one lady, aged 31 said that i had 'shown a good rhythm', whereas a male, aged 47 believed that i had used 'shots of a good length'. I found that the older the people were that i collected audience feedback from, the more of a detailed answer i got about my video in which included some helpful tips of improvement. I also felt that most of my feedback was possitive, being particularly pleased with this when asking for an honest response. Although the younger age group were unable to grasp the concept and structure of the video, i did not see this as an issue, due to my target audience being much older than this. The particular praises i got from my audience were of the editing and effect of the close ups used. When my face turned blue on the scene where i was riding the bike was also referenced to a number of times, explaining how i had effectively changed my face colour without altering the shot at all. If i were to complete this video again, i would include more of the 'blue face' as a lot of the audience had wished, and although i wanted some element of the storyline to be kept open, i may have also made it a little more obvious, allowing me to attract a wider target audience, therefore achieving higher sales.