Evaluation: How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

I believe that I have provided a good relationship between my video and digipak design, in which I feel both also have a good link with the Band’s previous media creations and videos. For example, the approach I took when creating my video was one which would not portray a straight forward storyline, leaving the audience with some confusion, much like I found on Delphic’s previous videos. I also included an unusual element which added something unique to the video, referring to the blue/masked face here. This again, can relate well to one of Delphic’s videos in particular, where we witness pieces of magnets walking over their bodies. Providing links with the band itself, rather than just the ancillary tasks alone I felt was important. This furthered the likeliness of increasing sales due to the ability to attract already gained audiences, along with creating new ones using these products, who may then purchase or download the bands previous songs/albums; knowing that the purpose of these ancillary tasks is to promote the Band and make money.

The digipak design provides a link to the Band’s previous album covers, along with my music video. It shares the washed out colors that the band are seen to wear in my music video, in terms of what clothes they are wearing and also adds some mystery to the cover. I have purposely stayed away from any bright colors during these creations, knowing that the band is already known to do this initially. Although the album cover I have created does not provide an obvious link to the music video, I feel that the overall style, consistency and layout of the two fit nicely and share a good consistency.

However, when looking at my website design, I feel that this does fall away from the first ancillary task I completed. I went against these dull colors, creating a bright and interesting website in aim of contracting a wider audience, adding some extra appeal to the website to keep the audience entertained and listening. However, although I may have wished for a more obvious link between the two, i do feel that they both work well and are good and efficient designs. I can also suggest a link between the website and music video here, as the close ups of the boy are done against a green background, similarly to the flashes of the girl when she has a blue face. Although this green background is less bright on the video, it does add an attachment between the two.

The fonts used throughout the website and digipak are also very similar, meaning the audience may have the ability to connect the two. Although the overall layout of the website design may not seem to match consciously with my other tasks, the content it includes I believe overrides this flaw, making it very obvious that it is for the band Delphic, including a link to the album design by showing it on the photography pages with a number of other pictures of the band. Their previous videos have also been included, which again portray a relationship to the one I have created. In deviating away from what is typical of the band in this way, I felt that this will also be beneficial in attracting a wider audience, appealing to a larger generation who may find they like the music once on the website, when they have not been given the opportunity, or had wanted, to hear it before; Therefore believing that the combination of my products was successful.

Knowing how relatable my album design is with the bands previous ones makes me sure that there can be a connection made between these from all audiences, therefore ensuring that the Band are known to be the producers of this album and that there is a connection between this and the rest of them, helping to increase sales from both directions. The website takes a different approach to being effective in promoting the band, aiming to grasp new audiences in such a way by deviating away from the bands typical styles and colour. The main product here is thought to be the main influence, making use of these ancillary tasks further. Minor representations of these ancillary tasks can be seen throughout the video in what I believe to be in an effective way.