Organising our filming/locations/marketing

We chose to create our own table and plan, using it much like a simpler version of a call sheet, rather than filling out an indepth one of these, believing that for us, this is a simpler presentation and only included the things we need to know. This was combined with written notes, explaining exactly how and when each cut was going to be done. We also gave ourselves some time to overfilm, to make sure we get the exact shot right so we dont have to go back, also giving us the ability to choose the best one fron a number of shots. Although we appologise for the difficulty in reading this table, you can see that we have a clear understanding of when we would be filming what particular bits, taking the lighting and weather into consideration in aim of not having to change or go back and repeat these elements of filming. A number of props are needed in which we will ensure to organise, particular when adding to the mise-en-scene of the video, such as adding more stones or gravel to make the scenes look more appealing or relatable to the action, an example would be where we will add extra wood chavings to the floor when i am riding the bike as when visiting this sceen we did not feel initially that it had the same suburban or coutryside feel as we had liked. In organising our filming in depth, we hope and belief that this would save us much more time in doing so, realising the importance of organisation when completing my AS Thriller. Locations we will be using include:

Marketing techniques:

The aim of my project is to promote the band Delphic and boost their overall music sales through the use of the video, website and digipack Even after my research into the music industry. 'Pull' and 'Push' are two differnent types of promotional strategies that are used within the industry to promote and enhance sales. The push strategy makes use of a company's sales force in order to create consumer demand for a product, or in this case a band. The producer (record company) will promote the product to the wholesalers, which will then go to the retailers, and in turn will be promoted to the consumer. A push strategy tries to sell directly to the consumer without having to go through any other distribution channels, using consumer promotion and advertising as the main promotional tools.

A pull strategy focuses more on creating consumer demand for a product. This requires time and money to be spend on high quality advertising campaigns and promotions in order to provide as much knowledge about the product/band as possible, to attract the largest amount of consumers. If the strategy is a success then the consumer will ask the retailer for the product, who will then ask wholesalers, this is a much more thorough and reliable way of promoting a band, as you can be sure that the advertising material has gone out and consumers are aware of the band and their songs. However, it can be very expensive to do successfully and so it will only be used if a definate profit can be made. For example, this technique may only be used on large mainstream artists that can guarentee the record company a profit, where as, smaller and newer bands may not be able to generate the same public interest and may end up costing the company instead of profiting them.